With the help of some of the world’s biggest pop stars, we went behind the scenes to show off everything about the world of Capital.
We created a TVC filled with entertaining antics, showing some of the true personalities behind Capital radio, all to the tune of Dua Lipa’s track ‘Blow Your Mind (Mwah)’.
If we were going to drop a few names, we’d do it just here: Justin Bieber, Ariana Grande, Little Mix, Will.i.am, Calvin Harris and Years & Years. These pop stars were all out in force to help us create this energetic TVC. Of course Capital presenters; Dave Berry, George Shelley, Lilah Parsons and Roman Kemp were alongside them.
As well as a TV presence, the campaign runs across outdoor, VOD and specially created content for social media platforms including Snapchat. It also features in a digital outdoor campaign on the London Underground network and on 400 bus sides. Capital is, well and truly, across the capital.