While there’s broad acceptance for LGBT rights in the UK (albeit with a lot of work still to be done) complacency is a big problem.
When the campaigning and lobbying charity, Stonewall, approached us to create an awareness-raising brand campaign, its first in ten years, and extend its influence beyond the LGBT community, we targeted the ‘silent majority’ – allies of LGBT rights.
We asked ourselves: how do we get allies to stand up to hate and inequality?
Our bold answer is a stand-up-and-be-counted slogan and campaign that rallies allies and encourages them to become active and visible supporters.
Each small action can lead to bigger actions, and those bigger actions can lead to massive and life-changing movements.
Featuring a line-up of celebrities including GhostPoet, Sue Perkins and Ana Matronic, plus social influencers, senior British Army figures and faith representatives, the campaign reaches out to everyone who supports LGBT equality.
It will run across the UK, on everything from the sides of buses to school common room walls, and on cinema, TV and digital, driving a three-year-long programme.
Tested in focus groups, in order to have the biggest impact driving action with allies, and even Stonewall supporter Gok Wan and his dad (pop gave it an immediate thumbs up) it speaks to the need within people do be part of the solution, not part of the problem.
“Our audience really do care about equality, but might think that LGBT issues are a thing of the past, or not know how to support them,” says Mr President Chief Creative Officer, Laura Jordan Bambach.
“They can see a lot in the world going wrong and feel slightly paralysed in what they can do to help. We need to show them that being a visible ally in whatever way you can makes a big difference.
“We want to galvanise people to show that being an ally to Stonewall and the LGBT community is something to be proud of and celebrate.”
Ruth Hunt, CEO at Stonewall states: “While we have come a long way in the past 25 years, it is clear there is still a huge amount of work we need to do before all LGBT people can feel safe, included and free to be themselves in Britain today.
“At Stonewall, we want everyone across Britain who cares about equality to join our campaign and pledge to come out for LGBT people everywhere, as visible allies. Together we can create a world where LGBT people are accepted without exception.”
*You can Come Out for LGBT and show your support by signing the pledge and with campaign merchandise including T-shirts, tote bags and mugs from www.stonewall.org.uk/comeoutforLGBT.