Our friends at The Body Shop were launching their biggest skincare innovation in years, the Oils of Life premium facial oil, and needed a standout global integrated campaign to match. The bespoke product is made from only the finest natural seed oils sourced from around the world, and so we decided the comms had to be as honest and refreshing as the product itself. After all it won’t perform a miracle, but it’s close.
We decided to embrace some British pragmatism, and (unusually for skincare brand) tell it like it is. The result was a refreshingly honest campaign that to date has resulted in the most successful skincare launch for the brand in its history.
The campaign launched globally online with the hero film in August, with local market TV, print, and Digital OOH advertising following in September. We’re delighted with the campaign’s success so far, and can honestly say our skin has never been softer.