You By MOO: Rollercoaster Architect

You By MOO: Rollercoaster Architect


Following on from our last two campaign waves, the third instalment of our You By MOO campaign shows how a big, bold idea can have longevity if it offers the flexibility to represent a developing, growing brand.

Our new ‘You By MOO: Rollercoaster Architect’ campaign for the design-led stationery and printing brand flowed from the original briefs for our previous Jump Games and Florist ads.

Even though it’s known for being exceptionally innovative and cutting-edge creative, MOO faced a problem – it has lower brand awareness compared to the big players in the market such as Staples and Vistaprint.

Focusing primarily on business cards, but also supporting their other products and proof points, our original brave question ‘how do you extend beyond the brand’s core audience of creatives without alienating them?’ remained central.

As did our bold answer, that there are creatively-minded people in every business and industry and they should be celebrated.

Standing out from the competition is what this group of people is all about, and they want to do this in a personalised, premium way.

Our beloved and fantastical ‘MOO Machine’ makes an appearance again in our newest ad, with our rollercoaster architect feeding in everything that’s unique about her and her business to create a perfect paper version of them both. The new campaign rolls out in the US, UK and Germany this autumn.

Mr. President

Question bravely.
Answer boldly.

Agency Of The Year, New Year's Honours 2017 - The Drum

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