When challenged to show off Miele’s powerful cylinder vacuum in their latest campaign, there was no hiding behind the sofa.
Miele’s range are not just some mediocre dust busting contraptions built to frighten your pets – they’re the epitome of high performance. With a myriad of Which? awards and a tightly compact design: it’s an absolute monster of a vacuum and one that performs WAY beyond it’s petite physical appearance.
Using a combination of photography and CGI we wanted to the true ‘soul’ of the vacuum – a compact unit capable of monster suction – using its shadow.
The resulting OOH creative features powerful, simple yet slightly malevolent visuals, as bold as the vacuum itself.