BetVictor: The Million Pound Goal

BetVictor: The Million Pound Goal

Integrated Campaign, BetVictor

BetVictor are not your run-of-the-mill, boisterous bookmaker. They are for the clever sorts who know what they are doing- the gentleman’s bookmaker if you will.

And for the Euro 2016 tournament this year, they are giving away a guaranteed £1,000,000 at the final to the shrewd bettor who predicts the first goal scorer, and the minute they’ll score it. This is the Million Pound Goal.

Mr. President have created a simple philosophy for the entire campaign: own all goals in the Euro 2016.

For the main promotion, we collaborated with famous football animator and YouTube star Richard Swarbrick, utilising his beautiful animation style to celebrate not only great goals, but also ugly goals, flukey goals and own goals. All voiced by legendary commentator Barry Davies.

The campaign will see BetVictor celebrating goals in all their forms across TV, OOH, print, radio and digital. Gentleman, it’s time to place your bets.

Mr. President

Question bravely.
Answer boldly.

Small International Agency Of The Year (Silver) 2016 - Ad Age

World's Leading Independent Agencies 2016 – Campaign

Creative Agency Of The Year 2015 - IAB