Spread cheer not germs this Christmas
Christmas time is the season of goodwill, but also the season of getting sick. An estimated 137 million working days were lost due to sickness or injury in the UK in 2016, according to Office for National Statistics (ONS). According to the same ONS report, minor illnesses such as coughs and colds are the #1 cause of days lost due to sickness in 2016 (34 million) at nearly 25% of overall days lost.
This year for Christmas, the Mr. President team wanted to do something to celebrate the holiday season in a helpful way with “Merry SickMask,” a new initiative designed to keep people healthy and help them spread cheer not germs.
“We realised giving someone the gift of health is better than any physical gift you could give or get,” explained Jon Gledstone, Executive Creative Director and Partner at Mr. President. He continued, “With Merry SickMask, the Mr. President team is bringing a fashionable approach to health and cold prevention to help people be well this Christmas.”
The SickMask is a non-prescription, fashion-forward medical face mask that protects and prevents cold-causing germs from spreading. The Merry SickMask campaign features fashionable custom SickMasks with limited edition designs, modelled by Father Christmas.
The limited edition SickMasks are handsewn and available in four designs “The Germ,” “The Remedy,” “The Snot” and “The Pills”, delivered in pill box packaging with unofficial prescription instructions.
Mr. President clients, production partners, and agency friends will be receiving their own SickMask this year and a limited number will be available for sale on www.merrysickmask.com. All proceeds from SickMask sales will be donated to King’s College Hospital Charity (http://kchcharity.org.uk/), which funds projects that improve every aspect of health.
Don’t miss out: buy your SickMask now to spread cheer not germs this Christmas.
Did you know: The longest sneezing spree recorded was 978 days, a record set by Donna Griffiths of Worcestershire, England, according to background information on the U.S. Library of Congress’ web site.